Reds CEO Peter Moore sets the record straight on ‘Liverpool’ trademark storm

The Reds have come under fire this week for attempting to trademark the word ‘Liverpool’, which would have potentially had knock-on effects for local traders and other local football clubs.

A banner opposing the decision was unveiled at City of Liverpool FC earlier this week, while many people have expressed disappointment that the Reds also tried to trademark ‘Allez Allez Allez’.

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CEO Peter Moore, though, has taken to Twitter to explain the decision – claiming not all is as it first seems.

It is certainly a good thing that the Reds have addressed the issue and are aware that there have been significant concerns raised. Coming out publicly to explain things can never be a bad thing – though it did take a while from the story first breaking.

Clarifying the position of the club was important so that any criticism is not misguided. The decision can still be scrutinised, with local clubs and traders only told the necessary information after the event, but Moore has at least offered an explanation.