Liverpool are now set to increase season tickets and members’ tickets for the 2024/25 campaign by 2%.
The Athletic’s James Pearce shared the update in question on X (formerly Twitter), with the club’s decision-making resulting from a 40% increase in annual operating costs.
That's fair tbh. 2% is not much at all.
— 20* 6* (@davyrug) April 5, 2024
The Merseysiders re-secured top spot in the Premier League following a dramatic 3-1 win over Sheffield United yesterday evening.
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A difficult decision for Liverpool
It’s an extremely hard decision for the club to get right – especially amidst a cost of living crisis.
The fact remains that modern clubs are increasingly running at a loss, so we can understand Liverpool taking action to try and keep costs down without completely leaving fans out of pocket.
That said, it’s difficult to believe, in a world where matchday revenue is increasingly meaningless when determining the financial health of a football club, that there aren’t alternatives available to ensure that the culture of the side doesn’t fall prey to the ongoing commercialisation of the sport.
